## Incorporating Artificial Intelligence into Live Gaming Establishments – AI – iGB
Jean-Pierre Ouvaroff, Chief Executive Officer of Live Solutions, discussed with iGB how employing AI hosts is the subsequent step in integrating artificial intelligence into the gambling sector.
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Incorporating Artificial Intelligence into Live Gaming Establishments
As the industry becomes more accustomed to the capabilities of AI, enterprises are seeking the most effective methods to integrate the technology into their offerings.
For Live Solutions, this has taken the form of providing AI hosts for their casino games.
“Our AI hosts are a novel initiative that collaborate with our human hosts,” stated Ouvaroff. “They will manage the game process and keep players informed, just like a human host.”
Ouvaroff stated this enhances communication between operators and players, particularly since messages are tailored to players.
“AI hosts offer a significant advantage because they enable operators to communicate with their players,” he explained. “AI hosts can target specific players and send them specific messages.
“For instance, players can be reminded during the game that they need to provide KYC documents to the operator.”
Tailored or Not?
Utilizing AI hosts allows operators to concentrate more on player needs, as AI can leverage automation.
Computer-driven hosts can be available around the clock, providing assistance to players at all times, stated Houareau. This is particularly useful when players are in different time zones and speak different languages.
For those who dislike personal interactions, the fact that computer-driven hosts are anonymous might be appealing.
“Communicating with a computer-driven host can give some players the privacy and anonymity they desire,” he continued. “Computer-driven hosts can make decisions based on rules and algorithms, which makes things more transparent and equitable.”
**The Human Element**
In every domain, individuals are questioning whether artificial intelligence can surpass human interaction.
Houareau believes the advantages of artificial intelligence outweigh the disadvantages.
“Computer-driven hosts do not require training,” he stated. “Once they are developed and deployed, they can manage numerous interactions concurrently.”
He also mentioned that artificial intelligence can “process a significant number of transactions without requiring human intervention.” This, he said, “enables operators to assist more players.”
However, it is not flawless—especially when it comes to the distinction between genuine and artificial. “Utilizing computer-driven hosts that resemble and sound like real people (such as celebrities) could create issues with copyright and intellectual property,” Houareau explained.
It is vital for representatives and public figures to establish a comprehensive agreement when addressing intellectual property and copyright violation matters.
Houareau stated, “As long as the operator has a formal agreement with the individual or celebrity to utilize their likeness, there shouldn’t be any issues.”
“Employing AI presenters that closely resemble or mimic celebrities without permission could infringe upon these rights, so we consistently emphasize the need for appropriate release terms before creating custom AI presenters.”
Integrating AI into Future Plans
Although AI presenters are currently operational, their development is ongoing. Further advancements are anticipated.
“Some of the future enhancements we are investigating include enhancing the realism of AI presenters to provide a more engaging gambling experience, which could involve improving facial expressions, body language, and voice modulation to create more natural interactions,” Houareau disclosed.
Beyond design improvements, Live Solutions is also researching “integrating responsible gambling features into AI presenter technology to help identify signs of problematic gambling or excessive risk-taking behavior.”
“This could encompass features such as time and spending restrictions, personalized break suggestions, and even providing support resources, all conveyed through the AI presenter in a manner that feels human.”
As artificial intelligence (AI) presenters continue to develop, Houareau is certain that the boundless potential and scope of AI will generate more opportunities in technological progress.
“The possibilities are limitless, and we are thrilled to be a part of the evolution of AI.”
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