## 12Bet Joins Forces with West Bromwich Albion
12Bet is increasing its footprint in the realm of football by becoming the official wagering associate of West Bromwich Albion. The 12Bet emblem will be prominently showcased on the arms of all team uniforms throughout the 2017/18 season.
Established in 2007, 12Bet is a privately held online gaming enterprise with a background of backing English football, having formerly collaborated with clubs such as Arsenal and Leicester City. Although the financial specifics of the West Bromwich Albion agreement remain confidential, it signifies a substantial commitment for both sides.
Simon King, West Bromwich Albion’s Chief Commercial Executive, conveyed his excitement regarding the collaboration: “12Bet is a highly regarded brand with a demonstrated history in the Premier League. This alliance felt like a perfect match, particularly as we continue to expand our presence in Asia.”
West Bromwich Albion, a club steeped in 139 years of tradition, has been a fixture in English football’s highest division since 2009. Competing in their home matches at the lively 26,000-seat The Hawthorns, the club boasts a devoted following and enjoys significant media visibility thanks to the Premier League’s lucrative broadcasting agreements.
Rory Anderson, a representative for 12Bet, remarked: “We are delighted to be the inaugural betting firm to secure a sleeve and practice attire partnership with a Premier League club. West Bromwich Albion’s consistent standing in the Premier League makes them a perfect associate for 12Bet, a brand with its own established legacy within the league.”
