## Twitter Veteran Joins UK Lottery Bid Team
Allwyn, vying for the UK National Lottery contract, has strengthened its advisory panel by adding Dara Nasr, Twitter’s UK Managing Director. Nasr joins Chairman Sir Keith Mills and the Allwyn group to offer his specialized knowledge.
Nasr’s background includes time at Google, but his work at Twitter is particularly notable. As UK MD, he built a successful sales force and pioneered the “New Normal Business” model during the global health crisis, emphasizing the future of employment. He was also instrumental in creating internal protocols to promote the mental health of remote workers.
“The manner in which companies interact with their clientele is undergoing a significant shift due to the disruptive growth of social media,” stated Nasr. “Digital presents unique opportunities for consumer engagement, making brand development, promotion, and marketing even more compelling.”
“My experience at Twitter has shown me the immense potential of mobile technology to foster a closer, constant connection between businesses and their patrons. I am collaborating with Allwyn and its parent organization, Sazka Group, because they understand the significance of digital within the lottery sector. I am eager to begin.”
Sir Keith Mills, Chairman of Allwyn UK, remarked: “Sazka Group, Allwyn’s parent company, has been at the forefront of digital innovation within the European lottery industry for several years.”
Allwyn, a fresh face in the UK lottery arena, is generating buzz with its infusion of technological prowess. They’ve even recruited Dara, Twitter’s UK chief, to spearhead their efforts! This demonstrates their commitment to disrupting the status quo.
The driving force behind Allwyn, Sazka Group, clearly has ambitious goals. They’re going toe-to-toe with industry heavyweights like Camelot (yes, those National Lottery folks) for the upcoming license.
It’s a fierce competition, with Sisal and Sugal & Damani also vying for the prize. But by emphasizing digital advancement and securing a strategic hire like Dara, Allwyn is indicating they’re a contender to watch.
