France is taking a stricter stance on wagering promotions, particularly those connected to athletic wagering. The nation’s gaming authority, ANJ, is apprehensive about the forceful promotional strategies employed by these businesses, especially during major tournaments like the European Championship. They are troubled by the message these advertisements convey, particularly to young adults, making it appear as though winning is effortless. This follows a poll indicating that over half of French grown-ups believe there is an excessive amount of gambling promotions, with the majority believing they could be habit-forming. To determine the optimal path forward, France is examining measures taken by other European nations to restrict these types of advertisements and will be soliciting public feedback on how to best oversee the sector.
Frances regulatory body for gaming, the ANJ, is initiating a public dialogue concerning marketing practices within the gambling sector. Their objective is to evaluate whether existing rules effectively maintain the principles of responsible gaming, especially for young and at-risk populations. This assessment could result in modifications to promotional activities within the French gambling industry.
Seeking a wide array of viewpoints, the ANJ has organized a comprehensive outreach initiative. This encompasses public opinion polls, collaborative workshops, and open discussions, in addition to focused consultations with sector experts.
The head of the ANJ, Isabelle Falque-Pierrotin, underscored the significance of public participation in this endeavor. She conveyed that the aim is to gauge the prevailing sentiment on gambling advertisements and investigate potential refinements to better safeguard society, particularly those most susceptible to gambling-related issues. The ANJ will take into account all input received to guarantee a measured and impactful strategy towards gambling promotions in France.
