A prominent sports wagering media conglomerate, Better Collective, is increasing its presence in Latin America by purchasing Torcedores.com, a well-known Brazilian sports media outlet. This calculated maneuver aligns with Better Collective’s goal of becoming a leading force in the area.
Although financial specifics are not being released, the acquisition will be fully financed with cash and will not affect Better Collective’s financial forecasts.
Simon Hovmand-Stilling, CEO of Better Collective South America, conveyed his excitement, noting that this purchase signifies their initial venture into the Brazilian sports media realm. The inclusion of Torcedores.com will substantially enhance their audience reach and content generation capacity, making them an even more valuable collaborator in the region.
Latin America, especially Brazil, presents a substantial expansion prospect for Better Collective. They plan to duplicate the successful merger and acquisition and market entry tactics that have fueled their achievements in Europe and North America. The procurement of robust local media entities like Torcedores.com will be crucial to solidifying their dominance in this rapidly growing market.
It dovetails flawlessly with this approach.”
Recently, Gambling Insider had a conversation with Jesper Søgaard, Chief Executive Officer of Better Collective, to delve into the company’s second-quarter fiscal outcomes and their ambitious aspirations for the Brazilian marketplace.
