Pragmatic Play Partners with BetFounders to Expand in African Market

A major online slot game developer, Pragmatic Play, has teamed up with BetFounders, a well-known African online casino operator, to increase its footprint in the African market. Famed for popular games such as Burning Classics and TNT Bonanza, Pragmatic Play will offer its wide selection of games to BetFounders’ users.

Simona Lanzoni, Pragmatic Play’s Head of Account Management, shared enthusiasm about the collaboration, noting BetFounders’ established presence in the African market. This alliance represents a calculated move by Pragmatic Play to penetrate the expanding African iGaming sector.

Artur Harutyunyan, Co-Founder and CEO of BetFounders, also embraced the partnership, stressing Pragmatic Play’s standing for premium gaming content. He voiced certainty in their shared goals and the possibility of a fruitful collaboration.

This venture follows Pragmatic Play’s latest growth into other regions. In December 2023, the company incorporated its content into 888casino, providing Spanish players access to its slot game collection. Before that, Pragmatic Play ventured into the Danish market via a partnership with RoyalCasino.dk, seeking to introduce its games to Danish players.

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