The renowned internet wagering platform, 888bet, has broadened its global presence by entering the African market. Their recent introduction in Kenya, Tanzania, Mozambique, and Zambia, facilitated through their collaborative effort, 888Africa, signifies a significant stride for the company. This expansion underscores 888’s dedication to securing a prominent position within the burgeoning African market.
Established in March 2022, 888Africa is spearheaded by Chief Executive Officer Christopher Coyne, a seasoned professional boasting extensive experience with organizations like Goat Interactive and Stars Group. Coyne conveyed enthusiasm regarding their swift deployment across the four nations, emphasizing it as a testament to their ambitious aspirations. He posits that the established credibility and brand familiarity of 888 will be pivotal to their triumph in Africa.
Itai Pazner, the head of 888, reiterated this perspective, commending the 888Africa team for their achievement. He perceives substantial promise within the African market and expresses confidence in 888Africa’s continued prosperity, anticipating the delivery of captivating new offerings and engagements to users throughout the continent.
Around late September, Betsoft Gaming collaborated with 888casino to introduce its well-liked slot titles to gamblers in Romania.
