Bayes Esports, a top provider of live esports information, has introduced an innovative content hub called Bayes ONE. This comprehensive platform links esports organizations with media groups to foster growth, providing premium content at clear and budget-friendly rates.
The esports sector is flourishing, with novel games, revenue streams, and advancements emerging constantly. Many of these concepts possess the capacity to transform the industry, but without adequate visibility, they face challenges gaining momentum. Emerging and smaller-scale enterprises frequently encounter difficulties connecting with reporters and key opinion leaders, and even when successful, they might lack the means to generate captivating content. Conventional public relations firms often lack the specialized esports knowledge necessary for effectiveness, and their fees can be unclear.
Numerous competitive gaming entities, particularly emerging ones, face challenges in gaining recognition. Established public relations firms often present prohibitive costs, excluding smaller participants.
Bayes ONE seeks to alter this landscape. They aim to create a level playing field by providing attainable and impactful communication strategies tailored specifically for esports. Consider them a central hub where esports ventures, irrespective of scale, can develop engaging material and ensure its visibility to the appropriate demographic.
Their distinctive attribute lies in their adaptable methodology. They propose tiered service bundles commencing at €1200 monthly. This signifies that even a nascent esports startup can secure professional press announcements, website content creation, and social media administration. Larger organizations can select more comprehensive bundles encompassing aspects like speaking engagements at prominent conferences and detailed articles featured in leading esports media platforms.
Bayes ONE leverages the proven success of Bayes Esports, an entity renowned for its extensive network within the esports realm. Since 2019, Bayes Esports has fostered relationships with over 80 distinct media channels, spanning grassroots communities to major industry publications.
At the helm of the Bayes ONE team is Susanne Ardisson, a recognized authority in esports communication with a strong background at Bayes Esports.
Susanne, a top public relations expert with over 15 years of experience, has collaborated with international corporations such as Readly and Delivery Hero.
Ardisson remarked, “Bayes ONE marks a substantial milestone for Bayes Esports and holds a special place in my affections. Over the course of Bayes Esports’ development, we’ve acquired invaluable insights into navigating the competitive gaming sector. We’ve learned how to connect with diverse demographics, identify the most impactful channels, determine the content that truly resonates, and even discern which subjects to pursue or bypass. We’re eager to utilize this knowledge to empower emerging companies, particularly those who, like ourselves in the initial stages, possess a vision to make a tangible difference. Our objective is to bolster the next wave of esports success narratives from their inception and collaboratively mold the future of esports.”
