The legendary Italian soccer club, AC Milan, has revealed a collaboration with top esports group QLASH, signifying their initial venture into the thriving competitive gaming arena.
This joint effort will see them participate under the name “AC MILAN QLASH” across a range of esports games. QLASH, recently honored as Italy’s premier esports team, will collaborate with the soccer organization on titles like FIFA, in addition to other popular esports.
Their upcoming endeavors include participating in the FIFA Global Series and the FIFA eClub World Cup, as well as entering the competition in the mobile gaming sensation Brawl Stars.
“We are excited to share this brand-new partnership with QLASH,” stated Casper Stylsvig, Chief Revenue Officer of AC Milan. “We believe it will be an exhilarating and remarkable journey for both our Club and our supporters globally, and we are pleased to be taking our initial steps into the realm of esports alongside a leading organization like QLASH.”
Luca Pagano, QLASH Co-Founder and CEO, also expressed enthusiasm for the partnership: “Esports represent a significant growth opportunity for those conventional companies courageous and forward-thinking enough to embrace this universe.
“We are delighted and honored that AC Milan selected QLASH as their esports branch, not only operationally but also from a brand and commercial perspective.”
He plunged into the world of competitive gaming wagers and made a daring forecast: before his time is up, it will surpass conventional sports betting. Curious about his reasoning? Explore the complete interview.
