10bet has secured a partnership as the official wagering sponsor for the South African men’s national soccer team. This promising collaboration will unite the digital entertainment and sports gambling company with the renowned squad, fondly called Bafana Bafana (The Boys), during their participation in regional competitions.
The South African Football Association (SAFA) conveyed excitement regarding the four-year contract, emphasizing the distinctive prospects it will generate for supporters in conjunction with 10bet. Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, mirrored this sentiment, affirming, “This alliance is founded on mutual pride, fervor, and an adoration for the beautiful game.” She stressed the legendary standing of Bafana Bafana, a team that connects millions of South Africans and cultivates a sense of togetherness.
10bet, a reputable global online sports wagering platform with almost two decades of expertise and the endorsement of the Betting Commission, is enthusiastic about collaborating closely with SAFA, the administrative body tasked with managing Bafana Bafana and supervising soccer in South Africa.
Mere days following the South African national squad manager, Morena Ramoreboli, revealing his ultimate selection for the regional competition occurring July 5th to 16th, the South African Football Association delivered a significant proclamation themselves. They’ve established a sponsorship agreement with 10bet South Africa.
Lydia Monyepao, Chief Executive Officer of the South African Football Association, conveyed enthusiasm regarding the alliance, terming it a joint effort between two driven and future-oriented entities. She highlighted the mutual objective of elevating the supporter encounter and advancing the progression of football within South Africa.
This action forms a component of a broader approach for 10bet, who lately collaborated with Playtech to broaden into the United Kingdom and Swedish markets.