SOFTSWISS Affilka Introduces Cost Per Lead Pricing Model to Empower iGaming Partnerships

SOFTSWISS has broadened the horizons of their celebrated partnership marketing platform, Affilka, by implementing a Cost Per Lead (CPL) compensation structure. This signifies that Affilka subscribers can now elect to provide a fixed payment for each new user who registers through their partner connections.

This unlocks a vast realm of opportunities for both partners and businesses. Unlike the Cost Per Acquisition (CPA) structure, which mandates players to place funds or actively participate on the platform, CPL incentivizes every single enrollment. Nevertheless, businesses can still establish criteria to filter out unqualified players, such as those with copied accounts, dormant profiles, or self-imposed restrictions.

Affilka’s powerful commission constructor enables businesses to meticulously adjust their CPL initiatives by focusing on particular territories and even assigning varying prices for different geographic areas.

“Incorporating CPL agreements was a natural progression in our product enhancement, propelled by market requirements. This framework presents a multitude of prospects for both partners and businesses. It’s ideal for partners who are just beginning their journey in the iGaming industry or those seeking to explore new brands and audience segments. For businesses, CPL is an excellent method to elevate brand recognition and draw in partners from other sectors. While the payment per lead might be less than CPA, the absolute quantity of transformations can be considerably greater,” remarked a representative from SOFTSWISS.

To increase your income, concentrate on engaging the ideal audience. “Our fantastic commission structure tool empowers you to establish a variety of regulations for cost-per-lead incentives,” states Anastasiya Borovaya, the top executive at SOFTSWISS Affilka.

SOFTSWISS Affilka, a flourishing affiliate marketing platform, recently achieved a significant accomplishment with over 150 customers! They’ve collaborated with 10 fresh brands just in the previous few months. As their clientele expands rapidly, the team is continually enhancing their offerings with even more impressive functionalities and support.

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