22BET has joined forces with the Paris Saint-Germain football team, becoming their official wagering associate in Africa. This thrilling collaboration provides 22BET with exclusive promotional privileges throughout the continent, enabling them to engage with PSG’s vast African supporter base.
Within this agreement, 22BET will enjoy significant brand presence at PSG’s home stadium, the renowned Parc des Princes. This encompasses advertisements on digital displays encircling the field, guaranteeing optimal exposure during games.
However, it’s not solely about visibility. 22BET is also dedicated to crafting memorable encounters for their personnel and clientele. The alliance unlocks incredible prospects such as meet-and-greets with celebrated PSG athletes and premium seating at crucial matches. They’ll even have the capacity to organize private functions at the Parc des Princes!
Olatunji Idowu, 22BET’s Director for Africa, conveyed his excitement regarding the partnership, emphasizing PSG’s fusion of on-field supremacy and off-field ingenuity. He is confident that this joint effort will substantially elevate 22BET’s brand awareness across the African continent, capitalizing on PSG’s worldwide allure.
This accord is merely the most recent in a series of collaborations between European football organizations and gaming enterprises, a pattern that has gained momentum as leagues recommence play.
Recent days witnessed notable developments in the realm of football partnerships. The Italian giants, Juventus, revealed an agreement with Parimatch in preparation for the upcoming season. Meanwhile, on the other side of the English Channel, Arsenal is joining forces with Sportsbet.io, an Estonian company recognized for its digital currency wagering possibilities. It appears the sport of football is becoming progressively interwoven with the domain of internet gambling.
